London: This is a Chairman's Network Coffee event for all Members/Fellows plus Guests. Invest 1.5 hours to start on a new and trusted relationship with up to 10 other peer group Members.
After introductions- your current and recent Board Roles and a bit about yourself the discussion will be around
What does "digital" mean for the future of marketing?
Digital is impacting all areas of the business and at all levels - from the board to the most recent recruits. But what impact is it having on the marketing function? How is marketing itself changing because of digital? What is the impact on the required capabilities within marketing? Does the marketing function need to be structured differently now? Is a 'traditional' C.M.O. now fit for purpose for the role or do you need a different type of skill set in that role?
We will discuss these questions with your host, Member Ashley Friedlein, who is Founder of Econsultancy, and also author of two books related to this topic as well as the 'Modern Marketing Model' which redefines marketing for the digital age.
Share your views and hear what others think in a facilitated discussion with your Chairman for the subject, Ashley Friedlein.
The format is to maintain one conversation with questions from the Group or Host.
After the meeting, feel free to connect and carry on any 1-1 conversations plus any follow up.
Please remember to email email@example.com if you are subsequently unable to attend, so that another Member on the waiting list may take your place.
Connect. Engage. Collaborate!
Hosted by Caroline Hayward, Founder/CEO