London-What does Digital Mean for the future of marketing? - Coffee Meeting-Thursday 17/10
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London-What does Digital Mean for the future of marketing? - Coffee Meeting-Thursday 17/10

What does "Digital" mean for the future of marketing? This is a Chairman's Network Coffee event for all Members/Fellows plus Guests. Invest 1.5 hours to start on a new and trusted relationship with up to 10 other peer group Members. Guests are welcome to join us just the once to find out more! This is a Coffee Meeting kindly hosted by Member, Ashley Friedlein.

 Export to Your Calendar 17/10/2019
When: 17/10/2019
From 10:50 AM until 12:30 PM
Where: Map this event »
The Cavendish Hotel, First Floor Lounge (usually left hand side sofas)
Cavendish Hotel
81 Jermyn Street
London, Greater London  SW1Y 6JF
United Kingdom
Presenter: Hosted by Member Ashley Friedlein
Contact: Caroline Hayward/Ashley Friedlein
07798 870581


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London: This is a Chairman's Network Coffee event for all Members/Fellows plus Guests. Invest 1.5 hours to start on a new and trusted relationship with up to 10 other peer group Members.

After introductions- your current and recent Board Roles and a bit about yourself the discussion will be around

What does "digital" mean for the future of marketing?

Outline: 

Digital is impacting all areas of the business and at all levels - from the board to the most recent recruits. But what impact is it having on the marketing function? How is marketing itself changing because of digital? What is the impact on the required capabilities within marketing? Does the marketing function need to be structured differently now? Is a 'traditional' C.M.O. now fit for purpose for the role or do you need a different type of skill set in that role?

We will discuss these questions with your host, Member Ashley Friedlein, who is Founder of Econsultancy, and also author of two books related to this topic as well as the 'Modern Marketing Model' which redefines marketing for the digital age.

Share your views and hear what others think in a facilitated discussion with your Chairman for the subject, Ashley Friedlein.

The format is to maintain one conversation with questions from the Group or Host.

After the meeting, feel free to connect and carry on any 1-1 conversations plus any follow up.

Please remember to email chayward@chairmansnetwork.com if you are subsequently unable to attend, so that another Member on the waiting list may take your place.

Connect. Engage. Collaborate!

Hosted by Caroline Hayward, Founder/CEO

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